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Broadcast design + CD
Внимание! Книга на английском, немецком, итальянском, испанском и французском языках! Bearing in mind the undeniable prominence of the theme of broadcast design and television branding, it seems strange that very little has been published on the matter. The colossal speed at which the industry moves seems to leave little time for contemplation and reflection, which is a shame, as this is a fascinating area of audiovisual design, both in terms of content and technology, and has many interesting phenomena worth studying and applying in other contexts.
This book is not an educational textbook, nor does it pretend to be a comprehensive guide. What it does try to do is depict and discuss very different design positions, strategic thinking and market-specific contexts in the field, using ten channels selected as examples. The main focus is of course the representation of these design positions on-air (that is, in the form of a TV signal). However, it shouldn't be forgotten that a channel's corporate design has to be transferable to other media channels - media convergence has become a feature of daily life for the field.